that people don’t buy goods whose photos do not suit them in quality. The discovery was that if the consumer is not satisfied with the quality of the photo, then he doesn’t buy even the goods well-known to him by touch.
The case is about well-known to consumer by touch goods, that have already been bought by him many times and/or re-bought by him constantly. For example, everyday products, such as shampoos, pre-packaged products, or shaving cassettes.
This product is the same in all stores, the consumer knows it well «to the touch», constantly uses it but at the same time leaves the site on which he is not satisfied with the quality of the photo without a purchase and makes a purchase (even on the worst conditions) on the site with high-quality photos.